Industrial training report: Kobis Bunga Holding Sdn Bhd / Nurul Nadia Shahizan

This report emphasizes my experience as a marketing intern in Kobis Bunga Holding Sdn. Bhd., a company that produces and sells cakes and dessert products. I went on my industrial training in this company for 24 weeks, starting from 1st March 2023 to 15th August 2023. In this report, I provided my re...

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Bibliographic Details
Main Author: Shahizan, Nurul Nadia
Format: Monograph
Language:English
Published: Universiti Teknologi MARA, Perlis 2023
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/97527/1/97527.pdf
https://ir.uitm.edu.my/id/eprint/97527/
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Summary:This report emphasizes my experience as a marketing intern in Kobis Bunga Holding Sdn. Bhd., a company that produces and sells cakes and dessert products. I went on my industrial training in this company for 24 weeks, starting from 1st March 2023 to 15th August 2023. In this report, I provided my reflection on my overall experience working as an intern in the company. Apart from that, I also analysed the company with SWOT analysis and SWOT matrix. Working in the company for 24 weeks, I can see that the company has its own strengths, weaknesses, opportunities that they can take and threats that they need to face. In the analysis, I provided with some recommendations that might be useful for the company to make improvement so that it can sustain or bring its business further in the future.