Intention to purchase halal certified product among non-muslim customers: a case of Iban students of high institution in Kota Samarahan / Eliofina Minni Burthon
Halal product in the market not only consumes by Muslim consumers, but it also have demand from non-Muslim consumers as well. This research paper is aim to investigate the factors of attitude, subjective norm, halal awareness and halal certification toward intention to purchase halal certifiedproduc...
Saved in:
Main Author: | |
---|---|
Format: | Student Project |
Language: | English |
Published: |
2018
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/97162/1/97162.pdf https://ir.uitm.edu.my/id/eprint/97162/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|