Intention to purchase halal certified product among non-muslim customers: a case of Iban students of high institution in Kota Samarahan / Eliofina Minni Burthon

• Main Author: Burthon, Eliofina Minni
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: H Social Sciences (General); Study and teaching. Research
• Online Access: https://ir.uitm.edu.my/id/eprint/97162/1/97162.pdf; https://ir.uitm.edu.my/id/eprint/97162/

Halal product in the market not only consumes by Muslim consumers, but it also have demand from non-Muslim consumers as well. This research paper is aim to investigate the factors of attitude, subjective norm, halal awareness and halal certification toward intention to purchase halal certifiedproduc...