Assessment and revitalization of UiTM's Malaysia corporate image: repositioning strategy towards becoming a world class university / Prof. Madya Dr. Rosidah Musa, Dr. Lennora Putit and Jamaliah Mohd. Yusof

• Main Authors: Musa, Rosidah, Putit, Lennora, Mohd. Yusof, Jamaliah
• Format: Research Reports
• Language: English
• Published: Research Management Institute (RMI) 2011
• Subjects: Malaysia; Universiti Teknologi MARA
• Online Access: https://ir.uitm.edu.my/id/eprint/9711/3/9711.pdf; https://ir.uitm.edu.my/id/eprint/9711/

This research study aims to investigate the relationship between service quality and University Teknologi MARA's (UiTM) overall corporate image, total students' experience (TSE) and emotional attachment (EA). The study generally adopts a mixed mode approach in its research design. From a t...