A survey on green advertising: effectiveness and consumer response / Etty Muharleyn Mohd Jefri
Advertising is a form of either mass communication or direct-to-consumer communication that is non personal and is paid for by various business firms, non-profit organizations, and individuals who are some way identified in the advertising message and who hope to inform or persuade members of partic...
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| Format: | Student Project |
| Language: | English |
| Published: |
2009
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| Online Access: | https://ir.uitm.edu.my/id/eprint/96917/1/96917.pdf https://ir.uitm.edu.my/id/eprint/96917/ |
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