A survey on green advertising: effectiveness and consumer response / Etty Muharleyn Mohd Jefri

• Main Author: Mohd Jefri, Etty Muharleyn
• Format: Student Project
• Language: English
• Published: 2009
• Subjects: H Social Sciences (General); Study and teaching. Research
• Online Access: https://ir.uitm.edu.my/id/eprint/96917/1/96917.pdf; https://ir.uitm.edu.my/id/eprint/96917/

Advertising is a form of either mass communication or direct-to-consumer communication that is non personal and is paid for by various business firms, non-profit organizations, and individuals who are some way identified in the advertising message and who hope to inform or persuade members of partic...