A study on the effectiveness of Point of Purchase (PoP) display at the Children's Department, Jaya Jusco Bandar Baru Klang / Azrina Ashahar

Point of purchase (POP) displays must done a specific job - attract the attention of the customer in the store. If it does not do that, it has failed to do the job. POP is a form of sales promotion advertised for a merchandise. POP can help the sales person and promote the company's image. For...

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Bibliographic Details
Main Author: Ashahar, Azrina
Format: Thesis
Language:English
Published: 1997
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/96530/1/96530.pdf
https://ir.uitm.edu.my/id/eprint/96530/
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