A study on effectiveness of Bumiputera marketing strategy / Azmi Shah Juri
This study conducted in order to identify, determine and recommend the suitable marketing strategy for bumiputera entrepreneurs. The research is done in Kota Belud, Ranau, Tuaran and Menggatal. The research used the non-probability sampling technique, which relies more on the personal judgment from...
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| Format: | Student Project |
| Language: | English |
| Published: |
2007
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| Online Access: | https://ir.uitm.edu.my/id/eprint/96204/1/96204.pdf https://ir.uitm.edu.my/id/eprint/96204/ |
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