Advertising industry in Malaysia with special reference to its current problems and prospects / Joseph Tiyam John Madod

• Main Author: John Madod, Joseph Tiyam
• Format: Student Project
• Language: English
• Published: 1992
• Subjects: Malaysia
• Online Access: https://ir.uitm.edu.my/id/eprint/96049/1/96049.PDF; https://ir.uitm.edu.my/id/eprint/96049/

On the whole, the advertising industry in Malaysia has been growing rapidly with an average annual growth rate of 25 percent. At present, it is estimated to account for 9 percent of the GNP. Advertising plays important roles in generating economic growth by bringing new businesses, job opportuniti...