Advertising industry in Malaysia with special reference to its current problems and prospects / Joseph Tiyam John Madod
On the whole, the advertising industry in Malaysia has been growing rapidly with an average annual growth rate of 25 percent. At present, it is estimated to account for 9 percent of the GNP. Advertising plays important roles in generating economic growth by bringing new businesses, job opportuniti...
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| Format: | Student Project |
| Language: | English |
| Published: |
1992
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| Online Access: | https://ir.uitm.edu.my/id/eprint/96049/1/96049.PDF https://ir.uitm.edu.my/id/eprint/96049/ |
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