A study of passenger handling practices at Pelangi Air Sendirian Berhad / Abdul Halim Hassan

The best selling point any airline can have these days is for its passengers to have a good service experience which will encourage repeat patronage. The quest to lure passengers is seen more as a product rather than fare competition. For an airline company, providing quality service is important an...

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Bibliographic Details
Main Author: Hassan, Abdul Halim
Format: Student Project
Language:English
Published: 1994
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/93796/1/93796.pdf
https://ir.uitm.edu.my/id/eprint/93796/
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