FFM243 : Applied creative management / College of Creative Arts

• Main Author: UiTM, College of Creative Arts
• Format: Teaching Resource
• Language: English
• Published: Universiti Teknologi MARA (UiTM)
• Subjects: Curriculum; Universiti Teknologi MARA
• Online Access: https://ir.uitm.edu.my/id/eprint/93542/1/93542.pdf; https://ir.uitm.edu.my/id/eprint/93542/; https://aims.uitm.edu.my/

This course introduces the principles and procedures involved in managing creative products. It gives emphasis to the importance of management and promotion of products in an efficient and professional manner. The students will be taught the principles of planning, designing, communicating and implementing applied creative. This course is also devised to impart students with the skills and techniques on how to carry out managerial responsibilities as well as planning and executing marketing strategies. Students will plan activities such as film production, stage play, events, cultural exhibit events or applied creative’s new products/services introduction as one of the requirements of the course.