Krafty cookies / Nurul Alissa Mohd Sabri

• Main Author: Mohd Sabri, Nurul Alissa
• Format: Book Section
• Language: English
• Published: College of Creative Arts, Universiti Teknologi MARA, Kedah 2024
• Subjects: NC Drawing. Design. IIlustration; Graphic art materials
• Online Access: https://ir.uitm.edu.my/id/eprint/92966/1/92966.pdf; https://ir.uitm.edu.my/id/eprint/92966/

This study explores the rebranding of Emymawar Enterprise, a dessert company founded in 2011 by Puan Emmy Musnita binti Alias that is particularly well-known for its cookies. The study tackles problems related to design and branding, namely the lack of a distinct name, logo, tagline, and unworkable packaging. The study suggests a redesign that introduces "Krafty Cookies" to address them. The three primary flavors—chocolate, matcha, and red velvet—are imaginatively incorporated into the new design. The clever substitution of two cookie pieces for the letter 'O' in 'Cookies' creates a unique visual element. With the help of an abstract pattern that resembles a melody, the three cookie flavors—brown for chocolate, green for matcha, and red for red velvet—are expertly represented in this design decision. It is advised to utilize a standing pouch that is easy to handle, and the tagline "Flavor Full Fudge And Fun" improves the product's perception by highlighting its rich flavor. Putting out a proposal that cleverly combines the flavor of cookies with a melting effect for a delightfully simple design that is sure to win over the community's affection. The proposed design consists of a number of components, with an emphasis on a TV commercial, including product items, exhibit design, website style, and advertising tactics. The rebranding project, which positions Krafty Cookies as a worldwide known brand in the cutthroat cookie industry, takes inspiration from a variety of doodles found on Pinterest. In conclusion, the analysis demonstrates how Krafty Cookies effectively combines different flavor characteristics with simplicity to create a trademark that embodies the company's dedication to quality, appeal, and worldwide competitiveness.