Black jar / Nurhanim Mohd Kassim

• Main Author: Mohd Kassim, Nurhanim
• Format: Book Section
• Language: English
• Published: College of Creative Arts, Universiti Teknologi MARA, Kedah 2024
• Subjects: NC Drawing. Design. IIlustration; Graphic art materials
• Online Access: https://ir.uitm.edu.my/id/eprint/92914/1/92914.pdf; https://ir.uitm.edu.my/id/eprint/92914/

The goal of this study is to provide a thorough rebranding strategy for the Chocojar product. Muhammad Hariz Hapipudin created this inventive product locally in Gombak, Selangor, in July 2020, formerly known as Kilos Choco. It mixes the energizing properties of coffee with the luscious appeal of chocolate in a new way. To more accurately reflect its coffee flavor, the product name Black Jar has replaced Kilos Choco in the rebranding project. Their unattractive emblem and the absence of product names are among the current design flaws. The suggested Black Jar logo combines eye-catching graphics and text to create a visually appealing and memorable brand. The combination of fine chocolate and strong coffee aromas, with chocolate coffee coated in tiny coco crunch for a wonderful crunchiness, is at the core of the Black Jar experience. Targeting a broad audience across all age groups, the alluring Chocojar line provides a variety of coffee flavors, such as Hazelnut Latte, Vanilla Latte, and Mocha Latte. "Feel the Bold of Deliciousness," the tagline, sums up the flavorful and rich experience with Black Jar's Coffee Flavoured Chocojar, guaranteeing a sensory explosion with each bite. Across three ad series, the design concept uses vector images to highlight happy events. While the second series shows the audacity of riding a hot air balloon, the first series captures the exhilaration of skating and extends it into space. The third design emphasizes the thrill of riding a roller coaster. Business products, print advertisements, and digital graphics carry over this happy idea, ensuring consistency across several channels. Corporate apparel, uniforms, and merchandising, among other things, embody the happy idea. Print advertisements consist of a set of advertisements and five auxiliary marketing techniques, including outdoor posters, billboards, subway posters, guerrilla marketing, and social media advertisements. Digital design components cover the website, exhibits, and TV ads. In conclusion, the redesigned Black Jar revitalizes the well-known Kilos Choco brand with its eye-catching aesthetic and unique coffee-flavored Chocojar.