Rockcoon / Mohamad Aliff Najmi Shafie

• Main Author: Shafie, Mohamad Aliff Najmi
• Format: Book Section
• Language: English
• Published: College of Creative Arts, Universiti Teknologi MARA, Kedah 2024
• Subjects: NC Drawing. Design. IIlustration; Graphic art materials
• Online Access: https://ir.uitm.edu.my/id/eprint/92840/1/92840.pdf; https://ir.uitm.edu.my/id/eprint/92840/

The purpose of this study is to provide a thorough rebranding strategy for the wafer roll product. Rakun Bites which is a wafer roll product from VIKI FOOD INDUSTRIES SDN BHD, founded by Mr. Ong Kok Beng on November 3rd, 1997, is a well-known wafer stick snack confectionery manufacturer and supplier in Malaysia. The company was established in Alor Setar, Kedah. It is currently managed by Mr. Ong Chu Wei. The issue about the product "Rakun" is their logo design is unattractive, there is poor social media advertising, the packaging is not very appealing, and there is no design for the advertisements. There are proposal outlines a strategic plan to address key issues affecting the promotion of Rakun wafer roll products. Focusing on logo redesign, social media advertising, packaging, and ads design, the objective is to enhance the brand's image, elevate consumer engagement, and strengthen market competitiveness. My method is re-design the logo. Develop a new logo that effectively captures the essence of Rakun Bites wafer rolls. The proposed ROCKCOON logo blends text and eye-catching graphics to develop a memorable and visually pleasing brand. Then, improving social media Advertising with implement a comprehensive strategy to enhance brand visibility through compelling content. Next, Improving packaging design. Transform packaging to be visually appealing and aligning with consumer preferences. The design concept highlights joyous occurrences using vector images across three ad series. All 3 ads series are the combination of rock and roll Musical Excitement and Crispy Taste. The rock and roll raccoon mascot singing and playing the musical instrument which is drum and guitar brings excitement and joy, while the crispy wafer roll creates a sensation of deliciousness. This combination creates the impression that this product is not only visually pleasing, but also provides the enjoyment of a crunchy taste. This rock and roll raccoon mascot concept is carried over into business products, print ads, and digital visuals, ensuring consistency across several platforms. Merchandising, uniforms, and corporate attire are a few examples. Print ads are composed of a series of ads and five supporting marketing strategies, such as social media ads, subway posters, outdoor posters, billboards, and guerilla marketing. Digital design elements include TV commercials, displays, and websites.