Rockcoon / Mohamad Aliff Najmi Shafie
The purpose of this study is to provide a thorough rebranding strategy for the wafer roll product. Rakun Bites which is a wafer roll product from VIKI FOOD INDUSTRIES SDN BHD, founded by Mr. Ong Kok Beng on November 3rd, 1997, is a well-known wafer stick snack confectionery manufacturer and supplier...
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| Format: | Book Section |
| Language: | English |
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College of Creative Arts, Universiti Teknologi MARA, Kedah
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/92840/1/92840.pdf https://ir.uitm.edu.my/id/eprint/92840/ |
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