Finfriends / Alissa Mohd Nizam

• Main Author: Mohd Nizam, Alissa
• Format: Book Section
• Language: English
• Published: College of Creative Arts, Universiti Teknologi MARA, Kedah 2024
• Subjects: NC Drawing. Design. IIlustration; Graphic art materials
• Online Access: https://ir.uitm.edu.my/id/eprint/92614/1/92614.pdf; https://ir.uitm.edu.my/id/eprint/92614/

Aqua Nation. A Shah Alam-based aquarium retail store in Malaysia, currently grapples With design and identity issues manifesting in its plain logo, incomplete corporate Item, and bacis, cramped store interior. This essay presents a comprehensive redesign proposal aimed at addressing these challenges. The initiative encompasses the creation of a more captivating logo, the design of cohesive corporate items, and the tranformation of the store’s interior to enhance both aesthetic appeal and operational effciency. Furthermore, this proposal introduces a rebranding strategy, suggesting a change in the company’s name to “FinFriends” along with the development of corresponding promotional posters. To amplify the reach of the includes thr strategic placement of print ads in banners, acrylic posters, and social media chennels, as in subway location. Through these duverse mediums, the aim is to cultivate a stronger marketpresence for FinFriends. Anticipating the positive impact of these design enhancements and rebrading efforts, the objective is to attract a broader consumer base across Malaysia. By positioning FinFriends as a distinctive and appealing destination for aquarium – related products and services, the hope is to foster a dedicated following and establish the brand as a key player in the market. This holistic approach seeks to not only address the immediate design deficiencies but also position the business for sustained growth and recognition in thr competitive aquarium retail landscape.