FAMA farmers' market image in Kuching as percieved by consumer / Mohamed Shukur Mohamed

• Main Author: Mohamed, Mohamed Shukur
• Format: Research Reports
• Language: English
• Published: 2011
• Subjects: H Social Sciences (General); Study and teaching. Research
• Online Access: https://ir.uitm.edu.my/id/eprint/91808/1/91808.pdf; https://ir.uitm.edu.my/id/eprint/91808/

Federal Agricultural marketing Authority of Malaysia (FAMA), was established on 30th September 1965. It is a statutory body under the jurisdiction of the Ministry of Agricultural of Malaysia (MoA) to supervise, coordinate and improve the marketing of country agricultural products. In the middle of year 2012 Sarawak FAMA will be launching their new Medan Niaga Satok Kuching. Because of this consumer perception towards their farmers’ market is important in order to increasing supply, expanding demand and developing marketing network. The strategies include promoting new farmers’ market. This study tried to explore and analyzed farmers’ market image in Kuching as perceived by consumer. Based on findings, it indicated that most of the consumer has a good perception toward FAMA farmers’ market image. To enhance farmers’ market image FAMA should carryout promotional activities such as advertising, promotion and etc. A part from that, most of the respondent recommend that the quality of product should be maintain in order to keep the good image of farmers’ market.