Factors influence young adult behaviour in intention to purchase online product and services / Ali Adhwa Muhammad Ali

• Main Author: Muhammad Ali, Ali Adhwa
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/90904/1/90904.pdf; https://ir.uitm.edu.my/id/eprint/90904/

This study aims to investigate and understand online shopping behavior among adults customer on (products). Online shopping today is the fastest moving industry, over millions people online every day, and each and every one of them is a potential customer. Since online shopping market is easy for an...