COM205: Business plan and content marketing / Faculty of Communication and Media Studies
The emphasis of this course is to nurture contentpreneurship culture among students so that they can appreciate the value of contentreneurship in their daily life. Students will be introduced to the fundamental of contentpreneurship: its concept and theoretical framework of contentpreneurship, and t...
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| Main Author: | |
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| Format: | Teaching Resource |
| Language: | English |
| Published: |
2025
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| Online Access: | https://ir.uitm.edu.my/id/eprint/90742/1/90742.pdf https://ir.uitm.edu.my/id/eprint/90742/ https://aims.uitm.edu.my |
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| Summary: | The emphasis of this course is to nurture contentpreneurship culture among students so that they can appreciate the value of contentreneurship in their daily life. Students will be introduced to the fundamental of contentpreneurship: its concept and theoretical framework of contentpreneurship, and the individual contentpreneurial development. Students will also be exposed to creative and innovative development that will enhance them in identifying business opportunities. Emphasis will also be made on methods of starting a business. |
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