A study on customers' satisfaction of government sector towards products offered by Percetakan Nasional Malaysia Bhd in Kuching / Hajiah Idris

• Main Author: Idris, Hajiah
• Format: Student Project
• Language: English
• Published: 2002
• Subjects: H Social Sciences (General); Study and teaching. Research
• Online Access: https://ir.uitm.edu.my/id/eprint/90648/1/90648.pdf; https://ir.uitm.edu.my/id/eprint/90648/

Percetakan Nasional Malaysia Berhad’s business activities confined only to government market and it resulted PNMB inexperience to compete in open market where knowledge on customers needs and wants are lack. The study is to find the alternatives as to identify and to improve the level of customers’...