Social media and its impact on marketing: among MARA Mukah's entrepreneur / Magdylena Sili

• Main Author: Sili, Magdylena
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Social aspects. Social marketing; Marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/90354/1/90354.pdf; https://ir.uitm.edu.my/id/eprint/90354/

Social Media, today, is among the ‘best opportunities available’ to a brand for connecting with prospective consumers. Social media is the medium to socialize. These new media win the trust of consumers by connecting with them at a deeper level. Social media marketing is the new mantra for several b...