The influence of electronic word-of-mouth in social media on consumers' purchase intention / Noor Aishah Noorzali

• Main Author: Noorzali, Noor Aishah
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Social aspects. Social marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/90166/2/90166.pdf; https://ir.uitm.edu.my/id/eprint/90166/

The purpose of the study is to know the influence of electronic Word-of-Mouth (e-WOM) in social media towards consumers' purchase intentions. This research achieves the objective by using a multiple regression analysis. The sampling method is by distributing 1 10 sets of questionnaires to MCMC...