Competitive advantage in chemical business: the case study of Clariant (M) Sdn Bhd / Mohd Shaharuddin Abdul Ghani and Latiff Muhamad

The aim of this study is to examine the relationship between competitive priorities and the competitive advantage of local specialty chemical business in Malaysia. A Case study of Clariant (Malaysia) Sdn. Bhd.(CMSB) has been carried out to determine the element of competitive priorities that affect...

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Bibliographic Details
Main Authors: Abdul Ghani, Mohd Shaharuddin, Muhamad, Muhamad
Format: Thesis
Language:English
Published: 2015
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/89421/1/89421.pdf
https://ir.uitm.edu.my/id/eprint/89421/
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