The competitive advantage of getting tender: a case study of United Engineers Malaysia Berhad / Nurul Azwa Ismail

• 第一著者: Ismail, Nurul Azwa
• フォーマット: Student Project
• 言語: English
• 出版事項: 2010
• 主題: Industrial policy. The state and industrial organization; Construction industry
• オンライン･アクセス: http://ir.uitm.edu.my/id/eprint/30415/1/30415.pdf; http://ir.uitm.edu.my/id/eprint/30415/

This case study explored the criteria used by United Engineers Malaysia Berhad (UEM) and also their competitors in terms of getting into tender. UEM has their own competitive advantage which is their subsidiaries. A competitive advantage exists when the firm is able to deliver the same benefits as c...