Factor influencing Gen Y's in choosing sports event activities: a case study of six foot Yellow Worldwide Sdn Bhd on Songkrun 2017 / Fatin Nabilah Hashim

Sports events activities such as outdoor runners are one of the fastest growing activities in the sports industry. Participation in the sports events may lead to many benefits to the events attendees. It also important to know whether the sports events activities are being recognized by the events a...

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Bibliographic Details
Main Author: Hashim, Fatin Nabilah
Format: Student Project
Language:English
Published: 2017
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/89292/1/89292.pdf
https://ir.uitm.edu.my/id/eprint/89292/
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