Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman
Early academic treatments of green marketing spoke of the rapid increase in green consumerism at this time as heralding a dramatic and inevitable shift in consumption towards greener products (Prothero, 1990; Vandermerwe & Oliff, 1990). Like any (relatively) new marketing phenomena, it was soon...
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my.uitm.ir.886082024-02-02T09:51:38Z https://ir.uitm.edu.my/id/eprint/88608/ Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman Juman, Marie Jane Environmental aspects. Green marketing Consumer satisfaction Early academic treatments of green marketing spoke of the rapid increase in green consumerism at this time as heralding a dramatic and inevitable shift in consumption towards greener products (Prothero, 1990; Vandermerwe & Oliff, 1990). Like any (relatively) new marketing phenomena, it was soon the subject of a great deal of market research. Much survey evidence from reputable research bodies was cited as identifying heightened environmental awareness, a growing consumer interest in green products, and a pronounced willingness to pay tor green features (Roper Organization, 1990; Mintel, 1991; Worcester, 1993). 2013 Thesis PeerReviewed text en https://ir.uitm.edu.my/id/eprint/88608/1/88608.pdf Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Sarawak. |
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Early academic treatments of green marketing spoke of the rapid increase in green consumerism at this time as heralding a dramatic and inevitable shift in consumption towards greener products (Prothero, 1990; Vandermerwe & Oliff, 1990). Like any (relatively) new marketing phenomena, it was soon the subject of a great deal of market research. Much survey evidence from reputable research bodies was cited as identifying heightened environmental awareness, a growing consumer interest in green products, and a pronounced willingness to pay tor green features (Roper Organization, 1990; Mintel, 1991; Worcester, 1993). |
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Thesis |
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Juman, Marie Jane |
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Juman, Marie Jane |
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Juman, Marie Jane |
title |
Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman |
title_short |
Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman |
title_full |
Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman |
title_fullStr |
Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman |
title_full_unstemmed |
Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman |
title_sort |
factors that influence customers to purchase green food products: a case study in kuching, sarawak / marie jane juman |
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2013 |
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https://ir.uitm.edu.my/id/eprint/88608/1/88608.pdf https://ir.uitm.edu.my/id/eprint/88608/ |
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1792159424842825728 |
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13.18916 |