Cover Image

Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman

Early academic treatments of green marketing spoke of the rapid increase in green consumerism at this time as heralding a dramatic and inevitable shift in consumption towards greener products (Prothero, 1990; Vandermerwe & Oliff, 1990). Like any (relatively) new marketing phenomena, it was soon...

Full description

Saved in:
Bibliographic Details
Main Author: Juman, Marie Jane
Format: Thesis
Language:English
Published: 2013
Subjects:
Environmental aspects. Green marketing
Consumer satisfaction
Online Access:https://ir.uitm.edu.my/id/eprint/88608/1/88608.pdf
https://ir.uitm.edu.my/id/eprint/88608/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.88608
record_format eprints
spelling my.uitm.ir.886082024-02-02T09:51:38Z https://ir.uitm.edu.my/id/eprint/88608/ Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman Juman, Marie Jane Environmental aspects. Green marketing Consumer satisfaction Early academic treatments of green marketing spoke of the rapid increase in green consumerism at this time as heralding a dramatic and inevitable shift in consumption towards greener products (Prothero, 1990; Vandermerwe & Oliff, 1990). Like any (relatively) new marketing phenomena, it was soon the subject of a great deal of market research. Much survey evidence from reputable research bodies was cited as identifying heightened environmental awareness, a growing consumer interest in green products, and a pronounced willingness to pay tor green features (Roper Organization, 1990; Mintel, 1991; Worcester, 1993). 2013 Thesis PeerReviewed text en https://ir.uitm.edu.my/id/eprint/88608/1/88608.pdf Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Sarawak.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Environmental aspects. Green marketing
Consumer satisfaction
spellingShingle Environmental aspects. Green marketing
Consumer satisfaction
Juman, Marie Jane
Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman
description Early academic treatments of green marketing spoke of the rapid increase in green consumerism at this time as heralding a dramatic and inevitable shift in consumption towards greener products (Prothero, 1990; Vandermerwe & Oliff, 1990). Like any (relatively) new marketing phenomena, it was soon the subject of a great deal of market research. Much survey evidence from reputable research bodies was cited as identifying heightened environmental awareness, a growing consumer interest in green products, and a pronounced willingness to pay tor green features (Roper Organization, 1990; Mintel, 1991; Worcester, 1993).
format Thesis
author Juman, Marie Jane
author_facet Juman, Marie Jane
author_sort Juman, Marie Jane
title Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman
title_short Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman
title_full Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman
title_fullStr Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman
title_full_unstemmed Factors that influence customers to purchase green food products: a case study in Kuching, Sarawak / Marie Jane Juman
title_sort factors that influence customers to purchase green food products: a case study in kuching, sarawak / marie jane juman
publishDate 2013
url https://ir.uitm.edu.my/id/eprint/88608/1/88608.pdf
https://ir.uitm.edu.my/id/eprint/88608/
_version_ 1792159424842825728
score 13.18916

Similar Items