Customer satisfaction towards the products and services offered by Borneo Textiles Corporation Sdn. Bhd. : a case of Emadira Wisma Yakim / Anissam Sharif Kutoh

This study was conducted to identify the level of customer's satisfaction towards the products and services offered by Emadira Wisma Yakim and thus to make recommendations that can be used by Emadira Wisma Yakim for further improve. The research design used is descriptive study and both primary...

Full description

Saved in:
Bibliographic Details
Main Author: Sharif Kutoh, Anissam
Format: Student Project
Language:English
Published: 2008
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/88551/1/88551.pdf
https://ir.uitm.edu.my/id/eprint/88551/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.88551
record_format eprints
spelling my.uitm.ir.885512023-12-17T15:58:22Z https://ir.uitm.edu.my/id/eprint/88551/ Customer satisfaction towards the products and services offered by Borneo Textiles Corporation Sdn. Bhd. : a case of Emadira Wisma Yakim / Anissam Sharif Kutoh Sharif Kutoh, Anissam Consumer satisfaction This study was conducted to identify the level of customer's satisfaction towards the products and services offered by Emadira Wisma Yakim and thus to make recommendations that can be used by Emadira Wisma Yakim for further improve. The research design used is descriptive study and both primary and secondary data regarding the study were gathered. The target population in this study is the Emadira's customers. The sample consists of 100 respondents; the respondents were selected through convenience sampling. In analyzing the data, frequency distribution, percentage, and cross tabulation were used. The findings of this study revealed that the customers level of satisfaction regarding the products and services offered by Emadira Wisma Yakim were at good level. Finding and conclusion finally discussed. Towards the end of this study, comprehensive recommendations to increase the level of satisfaction about the products and services offered by Emadira Wisma Yakim were drawn. 2008 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/88551/1/88551.pdf Customer satisfaction towards the products and services offered by Borneo Textiles Corporation Sdn. Bhd. : a case of Emadira Wisma Yakim / Anissam Sharif Kutoh. (2008) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer satisfaction
spellingShingle Consumer satisfaction
Sharif Kutoh, Anissam
Customer satisfaction towards the products and services offered by Borneo Textiles Corporation Sdn. Bhd. : a case of Emadira Wisma Yakim / Anissam Sharif Kutoh
description This study was conducted to identify the level of customer's satisfaction towards the products and services offered by Emadira Wisma Yakim and thus to make recommendations that can be used by Emadira Wisma Yakim for further improve. The research design used is descriptive study and both primary and secondary data regarding the study were gathered. The target population in this study is the Emadira's customers. The sample consists of 100 respondents; the respondents were selected through convenience sampling. In analyzing the data, frequency distribution, percentage, and cross tabulation were used. The findings of this study revealed that the customers level of satisfaction regarding the products and services offered by Emadira Wisma Yakim were at good level. Finding and conclusion finally discussed. Towards the end of this study, comprehensive recommendations to increase the level of satisfaction about the products and services offered by Emadira Wisma Yakim were drawn.
format Student Project
author Sharif Kutoh, Anissam
author_facet Sharif Kutoh, Anissam
author_sort Sharif Kutoh, Anissam
title Customer satisfaction towards the products and services offered by Borneo Textiles Corporation Sdn. Bhd. : a case of Emadira Wisma Yakim / Anissam Sharif Kutoh
title_short Customer satisfaction towards the products and services offered by Borneo Textiles Corporation Sdn. Bhd. : a case of Emadira Wisma Yakim / Anissam Sharif Kutoh
title_full Customer satisfaction towards the products and services offered by Borneo Textiles Corporation Sdn. Bhd. : a case of Emadira Wisma Yakim / Anissam Sharif Kutoh
title_fullStr Customer satisfaction towards the products and services offered by Borneo Textiles Corporation Sdn. Bhd. : a case of Emadira Wisma Yakim / Anissam Sharif Kutoh
title_full_unstemmed Customer satisfaction towards the products and services offered by Borneo Textiles Corporation Sdn. Bhd. : a case of Emadira Wisma Yakim / Anissam Sharif Kutoh
title_sort customer satisfaction towards the products and services offered by borneo textiles corporation sdn. bhd. : a case of emadira wisma yakim / anissam sharif kutoh
publishDate 2008
url https://ir.uitm.edu.my/id/eprint/88551/1/88551.pdf
https://ir.uitm.edu.my/id/eprint/88551/
_version_ 1787139611793817600
score 13.209306