Price dimensions as determinants of consumer satisfaction : a study in the beauty and health product of Wisma DCL Borneo / Aziemah Ahmat
The prime objective of this study is to examine the dimensionality of price satisfaction. A total of 100 DCL consumers from Sabah were taken as respondents. The results as analyzed by frequency distribution, descriptive statistic, reliability test, correlation coefficient and regression analysis. Th...
Saved in:
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
2013
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/70095/1/70095.pdf https://ir.uitm.edu.my/id/eprint/70095/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|