Clients perception towards the services provided by Yayasan Usaha Maju in Ranau / Halik @ Hanif Fuad Gilong

• Main Author: Gilong, Halik @ Hanif Fuad
• Format: Student Project
• Language: English
• Published: 2008
• Subjects: Perception; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/88543/1/88543.pdf; https://ir.uitm.edu.my/id/eprint/88543/

The main purpose of this project paper titled "Clients' Perception towards the Services Provided by Yayasan Usaha Maju in Ranau is to determine whether Yayasan Usaha Maju (YUM) has efficiently and effectively achieved its objective in assisting and helping the target group especially the poor families, particularly in Ranau, in increasing their income and economical status. This project attempts to answer four research questions that are to determine the clients' perception towards YUM, the most important factor influencing the clients' perception, the role of the demographic variables in influencing the clients' perception and the importance of the demographic variables in influencing the clients' decision to select the services provided by YUM. This project has achieved to show that the clients of YUM particularly in Ranau responded positively towards the services provided by YUM. The clients acknowledge their support towards the efforts done by YUM in helping the target group particularly the poor families in Ranau. The research has shown that influencing factors does exist towards the clients' selection of the services provided by YUM. The research had also obtained some feedback and suggestions from the clients of YUM on what could be done to improve the services provided by YUM. These feedback and suggestions are important for YUM to consider in its efforts to serve the target group more effectively and efficiently therefore achieving its objective in helping the target group.