A study on premium nutritions business in lower trade in Kota Kinabalu : case of Diethelm Keller Siber Hegner (DKSH) Malaysia Sdn Bhd / Christopher Davy Reduan Syah
The aim of this study is to determine or identify why the premium nutrition products are not widely sold or accepted in lower trades and also to investigate the customers' perception toward the premium nutrition products. There are a lot of factors of these problems such as: a. Consumer buyi...
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| Format: | Student Project |
| Language: | English |
| Published: |
2008
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| Online Access: | https://ir.uitm.edu.my/id/eprint/88223/1/88223.pdf https://ir.uitm.edu.my/id/eprint/88223/ |
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