Exploring the significance of Malaysian consumers' intentions to purchase green products / Zahoor Ur Rehman, Noor Aslinda Abu Seman and Amran Harun

• 主要な著者: Ur Rehman, Zahoor, Abu Seman, Noor Aslinda, Harun, Amran
• フォーマット: 論文
• 言語: English
• 出版事項: Universiti Teknologi Mara, Selangor: Puncak Alam Campus: Faculty of Business and Management 2023
• 主題: Commodities. Commercial products. Generic products
• オンライン･アクセス: https://ir.uitm.edu.my/id/eprint/88103/1/88103.pdf; https://ir.uitm.edu.my/id/eprint/88103/; http://myjms.mohe.gov.my/index.php/JIBE/index

The trend toward environmental sustainability is already gaining traction, and it is becoming more common in developed and developing countries. Consumers are becoming more aware of sustainability's importance and making more conscious choices about the products they purchase. The Malaysian Gov...