Exploring the significance of Malaysian consumers' intentions to purchase green products / Zahoor Ur Rehman, Noor Aslinda Abu Seman and Amran Harun

• Main Authors: Ur Rehman, Zahoor, Abu Seman, Noor Aslinda, Harun, Amran
• Format: Article
• Language: English
• Published: Universiti Teknologi Mara, Selangor: Puncak Alam Campus: Faculty of Business and Management 2023
• Subjects: Commodities. Commercial products. Generic products
• Online Access: https://ir.uitm.edu.my/id/eprint/88103/1/88103.pdf; https://ir.uitm.edu.my/id/eprint/88103/; http://myjms.mohe.gov.my/index.php/JIBE/index

The trend toward environmental sustainability is already gaining traction, and it is becoming more common in developed and developing countries. Consumers are becoming more aware of sustainability's importance and making more conscious choices about the products they purchase. The Malaysian Gov...