Lifestyle, entertainment and retail atmospherics of customer’s preference towards a shopping mall / Nor Hashima Hashim ... [et al.]

• المؤلفون الرئيسيون: Hashim, Nor Hashima, Lamba, Jeffery Das, Hassan, Nina Nabiha, Wan Mohd Rozihas, Wan Nursyuhada
• التنسيق: مقال
• اللغة: English
• منشور في: 2022
• الموضوعات: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• الوصول للمادة أونلاين: https://ir.uitm.edu.my/id/eprint/87811/1/87811.pdf; https://ir.uitm.edu.my/id/eprint/87811/; https://e-ajuitmct.uitm.edu.my/v3/

A shopping mall is defined as an aggregation of retail and other commercial establishments owned and managed as a single property. Today, shopping malls offer services to customers in the form of convenient access to a desirable mix of retailers within a managed environment to provide a satisfying a...