From idea to impact: reviewing innovation perspectives of creators and consumers in the foodservice sector / Esther Sii Wei Ling, Bee-Lia Chua and Wan Melissa Wan Hassan
The foodservice industry is in a constant state of evolution, driven by the necessity for innovation to remain competitive. In this study, firm and consumer perspectives on innovation in the foodservice industry are examined. A comprehensive literature review of innovation in the foodservice industr...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/87729/1/87729.pdf https://ir.uitm.edu.my/id/eprint/87729/ https://www.jthca.org/ |
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