Malaysia as a culinary tourism destination : international tourists’ perspective / M. Shahrim Ab. Karim, Bee-Lia Chua and Hamdin Salleh

• Main Authors: Ab. Karim, M. Shahrim, Chua, Bee-Lia, Salleh, Hamdin
• Format: Article
• Language: English
• Published: Faculty of Hotel Management and Tourism, Universiti Teknologi MARA, Puncak Alam Campus 2009
• Subjects: Travel and state. Tourism; Malaysia; Food industry and trade. Halal food industry. Certification
• Online Access: http://ir.uitm.edu.my/id/eprint/19414/7/AJ_M%20SHAHRIM%20AB%20KARIM%20JTHCA%20B%2009.pdf; http://ir.uitm.edu.my/id/eprint/19414/; https://www.jthca.org/

This study was conducted to determine Malaysia’s current food image and food attribute satisfaction from international tourists’ points of view and subsequently assess their overall satisfaction with the eating experience and behavioral intention. The results indicated that Malaysia possesses clear...