The relationship between religiosity and new product adoption: a case study of muslim customer of Bank Rakyat Bahau / Nurul Syawani Hamidi
The main purpose of this paper is to explore the relationship or the connection between religiosity and the adoption of new product and services .This paper sheds some light on measured the effects of religiosity and the perceived ideologies of Bank Rakyat Bahau customer about new products and servi...
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| Format: | Student Project |
| Language: | English |
| Published: |
2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/87520/2/87520.pdf https://ir.uitm.edu.my/id/eprint/87520/ |
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| Summary: | The main purpose of this paper is to explore the relationship or the connection between religiosity and the adoption of new product and services .This paper sheds some light on measured the effects of religiosity and the perceived ideologies of Bank Rakyat Bahau customer about new products and services. At the same time, the study attempts to investigate the willingness of customer of Bank Rakyat Bahau to adopt of new product or services. A total of 80 questionnaires were randomly distributed among Bank Rakyat Bahau customers. |
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