A study on the effectiveness of marketing mix towards customer satisfaction at Agro Bank, Bahau / Nur Hidayah Misngat

• Main Author: Misngat, Nur Hidayah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2010
• Subjects: Marketing; Consumer satisfaction; Banks and the state. State supervision of banks
• Online Access: http://ir.uitm.edu.my/id/eprint/26051/1/PPb_NUR%20HIDAYAH%20MISNGAT%20BM%20M%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/26051/

This study is focus on marketing mix at Agro Bank Bahau. Many marketers define marketing as “putting the right product in the right place at the right place, at the right time”. This is related to the marketing mix that is including product, price, place and promotion. These 4P does will help an org...