Investigate the impact of relationship marketing orientation on customer loyalty / Faizam Horian

• 主要作者: Horian, Faizam
• 格式: Student Project
• 語言: English
• 出版: 2011
• 主題: Marketing; Customer services. Customer relations
• 在線閱讀: https://ir.uitm.edu.my/id/eprint/87501/1/87501.pdf; https://ir.uitm.edu.my/id/eprint/87501/

This report concludes that the entire element needed for the purpose of the research and it just for the study of relationship marketing orientation on customer loyalty. This report is to investigate the impact of relationship marketing orientation on customer loyalty in local bank service industrie...