Investigate the impact of relationship marketing orientation on customer loyalty / Faizam Horian

• Main Author: Horian, Faizam
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Marketing; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/87501/1/87501.pdf; https://ir.uitm.edu.my/id/eprint/87501/

This report concludes that the entire element needed for the purpose of the research and it just for the study of relationship marketing orientation on customer loyalty. This report is to investigate the impact of relationship marketing orientation on customer loyalty in local bank service industries. Firstly, it will identify the topic of research background which is on relationship marketing dimensions. After that, the dimensions in relationship marketing toward customer loyalty will be explored. This is to find whether relationship marketing will influence or give a significant impact on customer loyalty. Secondly, it will rank the major dimensions of relationship marketing towards the customer loyalty. The ranking of relationship marketing is base on customer point of views. It will show which dimensions giving more impact towards customer loyalty. There also will have a recommendation program or plan to retain customers. There are also a key terms that be use in this research which directly can be main point in this research. All the information given above just only introduction for the research, to get the better finding, the analysis should be in accurate otherwise it will affect the result in future.