JJ Mak Pon Muar / Nur Farhana Abdul Aziz, Nor Ayu Othman, Nurul Ain Abd Rahman, Nur Najaa Najlaa' Bakar and Nurul Nabihah Mohammad Pauzan

• Main Authors: Abdul Aziz, Nur Farhana, Othman, Nor Ayu, Abd Rahman, Nurul Ain, Bakar, Nur Najaa Najlaa', Mohammad Pauzan, Nurul Nabihah
• Format: Entrepreneurship Project
• Language: English
• Published: 2019
• Subjects: Entrepreneurship. Risk and uncertainty; Condiments, spices, etc. General works
• Online Access: https://ir.uitm.edu.my/id/eprint/87120/2/87120.pdf; https://ir.uitm.edu.my/id/eprint/87120/

To learn deeper about the business environment, a case study is one of the best ways to do. In our case study, we focused on food industries because it is a continuous and the most opportunity came from this industry itself. Our team members conduct interview in Jalan Junid, Muar with the entrepreneur under Small Medium Enterprise (SME). Based on the interview. we managed to discover the business problem. The company that we choose named JJ Mak Pon Muar. The business operates since 2009 starting as a home-based business, now they succeed in expanding the business by having a 3-lot of store. The names itself originated from the name of the owner's mother-in-law. The business had few employees hired to help with the production and management. JJ Mak Pon Muar has a positive improvement although there are many problems to overcome. JJ Mak Pon shows that hard works for 10 years is fruitful and thus they continue in providing the best products to their customers. JJ Mak Pon Muar is committed in production of food paste. Started with Mee Bandung paste, now they have more than 5 varieties of paste. JJ Mak Pon Muar helps in doing 70% of the cooking preps. With their paste, housewives can save time to cook. As making Mee Bandung requires lots of hard work, JJ Mak Pon's paste really helps in making the complicated dish becomes easier.