Norlin Frozen Food: otak-otak Ledang / Nur Azura Ja'afar, Nurul Najlah Shahrodin, Afiqah Che Nasir, Nur Syuhada Md Darisah and Zaty Nur Aqilah Zulkarnain

• Main Authors: Sidek, Nur Azura Ja'afar, Shahrodin, Nurul Najlah, Che Nasir, Afiqah, Md Darisah, Nur Syuhada, Zulkarnain, Zaty Nur Aqilah
• Format: Entrepreneurship Project
• Language: English
• Published: 2019
• Subjects: Entrepreneurship. Risk and uncertainty; Nutrition. Foods and food supply
• Online Access: https://ir.uitm.edu.my/id/eprint/86870/1/86870.pdf; https://ir.uitm.edu.my/id/eprint/86870/

The company of Norlin Frozen Food that used the brand name, Otak-Otak Ledang is located at TRC40, Kg Parit Sialang, Mukim Kundang Teluk Rimba, 84400, Sungai Mati, Tangkak Johor. This company is the one of the largest company that sell frozen food that based on fish in Johor. The purpose of establishing this company is to participate in contributing to Malaysia economy. This business is also to respond to the government's call to create economic growth among the nation. This case studies’ purpose is to find the common problem that occurs in the company and find the best solution of the problem in order to give the positive impact to the business Besides, through this case study, we also want to gain more knowledge about the methodology of the business such as the management of the operation, the management of the administration, the management of the marketing process and how they arrange or manage their financial The information that we get is from the true resources which is from the manager of the company, Puan Norlizah binti Haman. She gives us more information about the company including how the company operate using the Business Model Canvas (BMC).