Halal tourism MSMEs development: the effectiveness of human resource quality and social media usage / Reinvia Gusti Ashari, Heni Noviarita and Yulistia Devi

• Main Authors: Ashari, Reinvia Gusti, Noviarita, Heni, Devi, Yulistia
• Format: Article
• Language: English
• Published: Universiti Teknologi Mara Selangor 2023
• Subjects: Travel and the state. Tourism
• Online Access: https://ir.uitm.edu.my/id/eprint/86763/1/86763.pdf; https://ir.uitm.edu.my/id/eprint/86763/; https://myjms.mohe.gov.my/index.php/ABRIJ/

Micro, Small, and Medium Enterprises (MSMEs) play a significant role and have a considerable influence in supporting the economy of society and national economic development. However, MSMEs still face challenges in their business processes, such as the low quality of human resources and the high eff...