Halal tourism MSMEs development: the effectiveness of human resource quality and social media usage / Reinvia Gusti Ashari, Heni Noviarita and Yulistia Devi

Micro, Small, and Medium Enterprises (MSMEs) play a significant role and have a considerable influence in supporting the economy of society and national economic development. However, MSMEs still face challenges in their business processes, such as the low quality of human resources and the high eff...

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Main Authors: Ashari, Reinvia Gusti, Noviarita, Heni, Devi, Yulistia
Format: Article
Language:English
Published: Universiti Teknologi Mara Selangor 2023
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Online Access:https://ir.uitm.edu.my/id/eprint/86763/1/86763.pdf
https://ir.uitm.edu.my/id/eprint/86763/
https://myjms.mohe.gov.my/index.php/ABRIJ/
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spelling my.uitm.ir.867632023-11-08T09:57:28Z https://ir.uitm.edu.my/id/eprint/86763/ Halal tourism MSMEs development: the effectiveness of human resource quality and social media usage / Reinvia Gusti Ashari, Heni Noviarita and Yulistia Devi abrij Ashari, Reinvia Gusti Noviarita, Heni Devi, Yulistia Travel and the state. Tourism Micro, Small, and Medium Enterprises (MSMEs) play a significant role and have a considerable influence in supporting the economy of society and national economic development. However, MSMEs still face challenges in their business processes, such as the low quality of human resources and the high effectiveness of social media usage that is not in line with sales turnover. This research uses a quantitative approach, with primary data collected through the distribution of questionnaires to 32 respondents who are MSMEs owners in the Gang PU Banana Chips Center. Multiple linear regression analysis was conducted using SPSS version 25.0 to analyze the data. The results of the study show that the variables of human resource quality and the effectiveness of social media usage have an impact on the development of MSMEs. Furthermore, in the perspective of Islamic economics, the quality of human resources and the use of social media in the Gang PU Banana Chips Center MSMEs have applied the principles of Islamic economics, but it is not yet considered good. This can be seen from the results or services, as well as the productivity of goods and services that have not fully adhered to the concepts of professionalism (itqan), trustworthiness (amanah), and honesty. Universiti Teknologi Mara Selangor 2023 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/86763/1/86763.pdf Halal tourism MSMEs development: the effectiveness of human resource quality and social media usage / Reinvia Gusti Ashari, Heni Noviarita and Yulistia Devi. (2023) Advances in Business Research International Journal <https://ir.uitm.edu.my/view/publication/Advances_in_Business_Research_International_Journal/>, 9 (2). pp. 1-13. ISSN 2462-1838 https://myjms.mohe.gov.my/index.php/ABRIJ/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Travel and the state. Tourism
spellingShingle Travel and the state. Tourism
Ashari, Reinvia Gusti
Noviarita, Heni
Devi, Yulistia
Halal tourism MSMEs development: the effectiveness of human resource quality and social media usage / Reinvia Gusti Ashari, Heni Noviarita and Yulistia Devi
description Micro, Small, and Medium Enterprises (MSMEs) play a significant role and have a considerable influence in supporting the economy of society and national economic development. However, MSMEs still face challenges in their business processes, such as the low quality of human resources and the high effectiveness of social media usage that is not in line with sales turnover. This research uses a quantitative approach, with primary data collected through the distribution of questionnaires to 32 respondents who are MSMEs owners in the Gang PU Banana Chips Center. Multiple linear regression analysis was conducted using SPSS version 25.0 to analyze the data. The results of the study show that the variables of human resource quality and the effectiveness of social media usage have an impact on the development of MSMEs. Furthermore, in the perspective of Islamic economics, the quality of human resources and the use of social media in the Gang PU Banana Chips Center MSMEs have applied the principles of Islamic economics, but it is not yet considered good. This can be seen from the results or services, as well as the productivity of goods and services that have not fully adhered to the concepts of professionalism (itqan), trustworthiness (amanah), and honesty.
format Article
author Ashari, Reinvia Gusti
Noviarita, Heni
Devi, Yulistia
author_facet Ashari, Reinvia Gusti
Noviarita, Heni
Devi, Yulistia
author_sort Ashari, Reinvia Gusti
title Halal tourism MSMEs development: the effectiveness of human resource quality and social media usage / Reinvia Gusti Ashari, Heni Noviarita and Yulistia Devi
title_short Halal tourism MSMEs development: the effectiveness of human resource quality and social media usage / Reinvia Gusti Ashari, Heni Noviarita and Yulistia Devi
title_full Halal tourism MSMEs development: the effectiveness of human resource quality and social media usage / Reinvia Gusti Ashari, Heni Noviarita and Yulistia Devi
title_fullStr Halal tourism MSMEs development: the effectiveness of human resource quality and social media usage / Reinvia Gusti Ashari, Heni Noviarita and Yulistia Devi
title_full_unstemmed Halal tourism MSMEs development: the effectiveness of human resource quality and social media usage / Reinvia Gusti Ashari, Heni Noviarita and Yulistia Devi
title_sort halal tourism msmes development: the effectiveness of human resource quality and social media usage / reinvia gusti ashari, heni noviarita and yulistia devi
publisher Universiti Teknologi Mara Selangor
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/86763/1/86763.pdf
https://ir.uitm.edu.my/id/eprint/86763/
https://myjms.mohe.gov.my/index.php/ABRIJ/
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score 13.18916