A comparative study of the marketing strategies adopted by the conventional insurers and Islamic insurers / Maznah Wan Omar ... [et al.]

• Main Authors: Wan Omar, Maznah, Said, Roshima, Awang, Norasmila, Lope Aman Shah, Sofiah Molek
• Format: Book Section
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2003
• Subjects: HG Finance; Insurance; Insurance business. Insurance management
• Online Access: https://ir.uitm.edu.my/id/eprint/86216/1/86216.pdf; https://ir.uitm.edu.my/id/eprint/86216/

Presently, there are 68 insurers licensed to conduct insurance business in Malaysia. They composed of 58 direct (primary) insurers and 1 0 professional insurers. These insurers operate through 872 branches nation-wide and 1,254 electronic tenninals, set up mostly at the offices of Intermediaries. Th...