A comparative study of the marketing strategies adopted by the conventional insurers and Islamic insurers./ Maznah Wan Omar…[et al.]

• Main Authors: Wan Omar, Maznah, Said, Roshima, Awang, Norasmila, Aman Shah, Sofiah Molek Lope
• Format: Research Reports
• Language: English
• Published: Research Management Institude 2003
• Subjects: Insurance; Insurance business. Insurance management
• Online Access: http://ir.uitm.edu.my/id/eprint/28594/1/LP_MAZNAH%20WAN%20OMAR%20RMI%20K%2003_5.pdf; http://ir.uitm.edu.my/id/eprint/28594/

Presently, there are 68 insurers licensed to conduct insurance business in Malaysia. They composed of 58 direct (primary) insurers and 10 professional insurers. These insurers operate through 872 branches nation-wide and 1,254 electronic terminals, set up mostly at the offices of Intermediaries. The...