The impact of customer experience and customer emotion towards customer loyalty: the mediating role of customer satisfaction in telecommunication sector / Noorain Imbug

• Main Author: Imbug, Noorain
• Format: Thesis
• Language: English
• Published: 2019
• Online Access: https://ir.uitm.edu.my/id/eprint/85701/1/85701.pdf; https://ir.uitm.edu.my/id/eprint/85701/

Business environment nowadays is striving to establish a long-term relationship with their customers. Providing better services to the customers is deemed strengthening and sustaining the existing customer loyalty programme. However, better service alone is insufficient to be acknowledged as a viabl...