The effect of promotional mix on Percetakan Jasa Embun's business towards customer purchase intention / Nurul Afifah Md Apandi

• Main Author: Md Apandi, Nurul Afifah
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/85625/1/85625.pdf; https://ir.uitm.edu.my/id/eprint/85625/

The purpose of this study is to examine the significant relationship between promotional mix with customer purchase intention towards Percetakan Jasa Embun's business. Also, this research aims to identify the most influence promotional mix element on Percetakan Jasa Embun's business. The d...