Insurance hold youths’ future / Nurul Sabrina Rusdan Teo ... [et al.]

• Main Authors: Rusdan Teo, Nurul Sabrina, Fauzi, Wardina Nurhannani, Kamaruzaman, Yumni Nabilah, Sirozi, Muhammad Amirul Danish, Kassim, Suhailah
• Format: Book Section
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2023
• Subjects: Personal finance. Financial literacy; Insurance; Life insurance
• Online Access: https://ir.uitm.edu.my/id/eprint/85614/1/85614.pdf; https://ir.uitm.edu.my/id/eprint/85614/

The younger generation nowadays, particularly students, are unaware of the significance it is for them to have insurance. Anyone wanting to protect their family, assets, property, and oneself from financial danger or losses would benefit from insurance coverage. Youth and students are not aware of the value and advantages of having insurance. Therefore, we made the decision to increase their awareness of these topics by using TikTok, an app that has lately been popular among social media users. Since most insurance firms use YouTube advertisements for marketing their goods, however, kids frequently overlook them, so we decided to advertise using TikTok. The primary goal of this invention is to educate children and students about the value of having insurance. Other than that, it is also to practice the TikTok platform as an educational platform. Besides that, to make sure the efficiency of the insurance sector is well promoted. Then, about the uniqueness of the product, we promote it by using TikTok as the platform. We create short videos to promote on TikTok. This is due to the fact that, in our view, more Tik Tok users prefer viewing short videos and never grow tired of doing so. Additionally, the videos we upload to TikTok will also show up in people's user feeds. They will consequently monitor and develop an interest in our goods. This will guarantee the protection of the financial and medical goals. Additionally, it can lessen the danger that individuals may face, allowing them to relax and not worry about unforeseen circumstances in the future. This concept aims to make the young person realize how crucial having insurance is to their future.