Customers' purchase intention on takaful in Malaysia / Nur Alwani Mohd Zainon

Purpose of this research is to determine the factors that affect the purchasing intention of Takaful by people who are living in Malaysia. There are several factors that can affect the customers' purchase intention on Takaful which are in terms of buying, which are price, quality, convenience a...

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Bibliographic Details
Main Author: Mohd Zainon, Nur Alwani
Format: Monograph
Language:English
Published: Bachelor of Business Administrations (HONS) Marketing 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/49708/1/49708.pdf
https://ir.uitm.edu.my/id/eprint/49708/
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